The International Betting Integrity Association (IBIA) signed a cooperation agreement on online sports betting integrity with the Ministry of Sports of Brazil. According to IBIA, the partnership will enable the exchange of information on suspicious betting activity related to Brazilian sports and support collaboration on integrity-related investigations.
Industry data from H2 Gambling Capital suggests that IBIA currently covers more than 70% of the licensed online betting market in Brazil. Furthermore, the study “The Availability of Sports Betting Products: An Economic and Integrity Analysis” revealed that the Brazilian sports betting market is expected to generate revenues of US$ 34 billion (R$ 191 billion, at the current exchange rate) by 2028. This growth brings to IBIA a responsibility to protect customers, sports and betting operators against match-fixing.
Brazil’s new regulations
In addition, a key element of the new Brazilian regulatory framework is the requirement for operators to adhere to an independent sports integrity oversight body. According to IBIA, this licensing requirement helps to strengthen its ability to monitor, evaluate and protect betting transactions in Brazil’s newly regulated market.
André Fufuca, Minister of Sports in Brazil, said that: “This is a milestone in the fight against match-fixing in Brazilian sport. Integrity must be a constant principle when it comes to transparency, ethics and, above all, the accuracy of sports results.”
“With these agreements, we will have more than enough tools to curb this practice and ensure greater transparency in competitions. This way, athletes, clubs, organizations, fans and the entire population will be able to have full confidence in the fairness of the results and, therefore, have the peace of mind to develop the full potential of Brazilian sport,” he added.
IBIA’s sport betting monitoring
IBIA monitors more than US$ 300 million (around R$ 1.6 billion) per year in sports betting across more than 140 sports betting brands worldwide, making it “the largest betting integrity monitor of its kind for private operators”.
Khalid Ali, IBIA CEO, said that “IBIA welcomes this important partnership with the Brazilian Ministry of Sport. As the market grows, so does the responsibility to ensure strong integrity safeguards are in place. This agreement will ensure that information about suspicious betting is shared promptly with the ministry to support effective integrity actions. This includes access to detailed account-level data, only available through IBIA’s dedicated network,” he added.
Brazilian betting market
The Brazilian betting market experienced an exponential growth in the last few years. According to the Central Bank of Brazil, Brazilians spent R$ 20 billion per month in 2024 and the number could reach R$ 30 billion by the end of 2025, which will be the first year of the regulated market in the country.
The visits to betting platforms, in turn, increased by 90% in the first quarter of 2025 when compared to the last quarter. In January 2025, there were 1.7 billion visits to betting platforms, followed by 1.4 billion visits in February, and 1.8 billion in March.
If this trend continues, Brazil could become one of the largest iGaming markets in the world. With a population of over 215 million people, Brazil is the seventh most populous country on the planet and its love for sports, specially soccer, makes it extremely attractive for sports betting companies.
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