For any company that wants to start an iGaming business in today’s competitive market, one of the main choices they will have to make is their software provider. With many options available, it is difficult to know which one might be the best fit for their enterprise.
In this article, we will compare the main iGaming software providers: what are the advantages, disadvantages and options offered by each one? We will analyze their sportsbooks, set-up times and options regarding customization, hosting, gamification and bonuses.
inplaySoft
Based in London, inplaySoft was founded in 2020 and is specialized in providing cutting-edge iGaming solutions tailored to meet the dynamic needs of today’s gaming operators. The company has a fully compliant KYC and document checks worldwide and is also fully tailored for the existing and upcoming Brazilian regulations. It is a multi-tenant platform, with which the clients can manage multiple brands from the same backoffice.
inplaySoft has an in-house development team that can fully customize the platform to suit the client’s needs. The customization for casino game descriptions and banners includes a field for meta-descriptions, to increase chances of ranking higher on google searches.
Instead of using aggregators for casino games, the company integrates with each game provider directly, giving them access to up-to-date games, bonuses, offers, competitions and other extras at all times.
inplaySoft uses Sportsradar as sportsbook feed provider and as sportsbook risk management. Furthermore, the company also has an in-house made risk management. The set-up time is one of the fastest among all companies in the market, ranging from two to three weeks for basic implementation. For hosting, inplaySoft uses different cloud systems, which have an uptime of over 99.99%, and is able to meet any scalability demands.
inplaySoft also offers a full gamification suite, which includes tournaments, rankings and leaderboards, so clients have access to a complete customer retention arsenal. Among other bonuses, the company offers free spins, cashback, free bets and no risk bets.
inplaySoft’s CRM marketing gives the client full control of customer’s activity throughout the site, with an easy-to-use emailing and SMS system. They also have a CMS system which allows easy customization of banners, placement of modules and offers, games and sportsbooks.
- Sportsbook Feed Provider: Sportsradar.
- Sportsbook Risk Management: in-house and Sportsradar.
- Set-up Time: 2 to 3 weeks for basic implementation.
- Optimized for smartphones? Yes.
- Hosting: Cloud (AWS).
- Gamification: full gamification suite, including tournaments, rankings, leaderboards.
- Bonuses: First deposit bonuses, including wager sport bonus and free spins; cashback; free bet; and no risk bet.
- CRM Marketing: CRM system that gives full control of customer’s activity throughout the site, with an easy-to-use emailing and SMS system. CMS system that allows easy customization of banners, placement of modules and offers, games and sportsbooks.
GammaStack
GammaStack has over 13 years of experience in software development for sports betting, online casinos, game development, live dealer casinos and fantasy sports. The company can build platforms from scratch and customize them according to what the clients want. Since their foundation, they have developed more than 100 games and finished over 600 projects in 45 countries around the world.
GammaStack uses Betradar and Lsports as their sportsbook feed provider and have both third parties and in-house made sportsbook risk management. Their set-up time can take from one to two months, but can increase depending on the level of customization the client wants. They have customizable gamification and bonuses options, as well as CRM and CMS marketing.
- Sportsbook Feed Provider: Betradar and Lsports.
- Sportsbook Risk Management: Inhouse and 3rd party.
- Set-up Time: One to two months.
- Optimized for smartphones? Yes.
- Hosting: Cloud (AWS).
- Gamification: Customizable gamification options.
- Bonuses: Customizable bonus options.
- CRM Marketing: GammaStack has marketing CRM options and CMS.
BetConstruct
BetConstruct has been on the market for over 20 years offering Online and Retails Sportsbook, Classic Casino and Live Casino, Poker, Skill Games, Social Gaming Platform and Sports Data Solutions. The company is part of SoftConstruct, which currently has over 6 thousand employees and 16 branch offices operating around the world.
BetConstruct offers from stand-alone setups to white label solutions. They have their own sportsbook feed provider and sportsbook risk management. Their set-up time ranges from two to four months and they offer gamification and bonuses options made in-house. The company also offers CRM marketing options, but it comes as an additional product that can cost up to one thousand euros per month.
- Sportsbook Feed Provider: BetConstruct.
- Sportsbook Risk Management: BetConstruct has its own risk management software.
- Set-up Time: 2 to 4 months.
- Optimized for smartphones? Yes.
- Hosting: Servers.
- Gamification: Customizable gamification options that are made in-house.
- Bonuses: Customizable bonus options that are made in-house.
- CRM Marketing: BetConstruct offers CRM marketing as an optional product that costs 1,000 euros per month.
SoftGamings
SoftGamings was founded in 2007 as a small reseller, but grew into a business with over 500 full-time employees. The company develops Turnkey platforms, White Label platforms, Self-Service solutions and Bitcoin casino solutions.
SoftGaming uses Betradar, Digitain, TG Lab and BetConstruct as sportsbook feed providers. Their sportsbook risk management is handled automatically using artificial intelligence and machine learning systems, which can be configurable via backoffice. The set-up time can take from one to four months depending on the level of customization the clients ask for, which can include missions, challenges, tournaments, leaderboards, achievements and badges.
- Sportsbook Feed Provider: Betradar, Digitain, TG Lab and BetConstruct.
- Sportsbook Risk Management: handled automatically using artificial intelligence and machine learning systems and configurable via backoffice.
- Set-up Time: 1 to 4 months.
- Optimized for smartphones? Yes.
- Hosting: Physical server or cloud with CDN scalability.
- Gamification: Missions, challenges, tournaments, leaderboards, achievements and badges.
- Bonuses: Customizable bonus system with loyalty programs, tiered VIP programs, leveling up with XP, avatars, and custom profiles.
- CRM Marketing: SoftGamings offers CRM marketing.
SoftSwiss
SoftSwiss was founded in 2009 and, four years later, became the first to introduce cryptocurrencies to the traditional online casino. The company, which currently has headquarters in Poland, Malta, and Georgia, counts more than one thousand iGaming brands working around the world.
SoftSwiss uses Bet Radar and Bet Construct as sportsbook feed providers and their sportsbook risk management is handled by third parties. The set-up time takes from three to six months, depending if you want to build a platform from scratch or use a pre-built template. They have customizable gamification and bonuses options, as well as CRM marketing.
- Sportsbook Feed Provider: Bet Radar and Bet Construct.
- Sportsbook Risk Management: Special risk management team with third party companies.
- Set-up Time: 3 to 6 months.
- Optimized for smartphones? Yes.
- Hosting: Servers in Germany and Brazil.
- Gamification: Customizable bonuses.
- Bonuses: Free spins, wheel of fortune and physical prizes.
- CRM Marketing: offers CRM marketing.
GiG (Gaming Innovation Group)
The Gaming Innovation Group (GiG) was initially incorporated in 2008 as Donkr International in Malta. Today, the company operates two overall business units focused on the B2B market in iGaming. The platform division (GiG Core) develops digital products and offers managed services to online and land-based gaming companies. It is focused on Casino and Sports and the products include Player Account Management, Frontend, CMS, Data, Sports and Managed Services. It is licensed in Malta, UK, New Jersey (USA), Spain and Sweden.
GiG uses Sportsradar and Bet Genius as sportsbook feed providers and have in-house tailored integrations for sportsbook risk management. Their set-up time is two to four months and they offer customizable gamification and bonuses.
- Sportsbook Feed Provider: Sportsradar and Bet Genius.
- Sportsbook Risk Management: in-house tailored integrations.
- Set-up Time: 2 to 4 months.
- Optimized for smartphones? Yes.
- Gamification: Customizable.
- Bonuses: Customizable.
GR8 Tech
Based in Cyprus, GR8 Tech uses Sportradar, Bet Genius and Beter as sportsbook feed providers, but they also have in-house made feeds and risk management tools. To set up a platform, they need at least two months, but the company offers customizable and in-house developed gamification, bonuses and CRM and CMS marketing.
- Sportsbook Feed Provider: Sport Radar, Bet Genius, Beter and in-house.
- Sportsbook Risk Management: in-house risk management tools.
- Set-up Time: At least two months.
- Optimized for smartphones? Yes.
- Hosting: Servers.
- Gamification: Customizable and developed in-house.
- Bonuses: Customizable and developed in-house.
- CRM Marketing: CRM and CMS made in-house.
Altenar
Altenar was founded in 2014 as an exclusive B2B company. It provides from standalone sportsbook products to the provision of turnkey sportsbook solutions. Currently, it has headquarters in the Isle of Man and offices in Europe and South America.
Altenar has an in-house made sportsbook feed provider and sportsbook risk management and the set-up time ranges from one to two months. The company provides a 24/7 help chat for gamification and bonuses, which they developed in-house.
- Sportsbook Feed Provider: Made in-house, with integrations for specific betting content.
- Sportsbook Risk Management: Risk management tools made in-house.
- Set-up Time: 1 to 2 months.
- Optimized for smartphones? Yes.
- Hosting: Altenar has servers in the Netherlands and is also fully on the cloud via Google and AWS.
- Gamification: In-house customizable options, with 24/7 help chat.
- Bonuses: In-house customizable options, with 24/7 help chat.
- CRM Marketing: Uses CMS and fast track CRM.
OddsGate
OddsGate was founded in 2021 and is based in Portugal. It currently has over 55 employees working in two offices and manages projects in more than six countries, which includes Brazil, Malta, Romania and Canada.
OddsGate uses Sportsradar as both sportsbook feed provider and sportsbook risk management. They offer a fast set-up time that can range from two to three weeks and customizable gamification and bonus options.
- Sportsbook Feed Provider: Sportsradar.
- Sportsbook Risk Management: Sportsradar.
- Set-up Time: 2 to 3 weeks.
- Optimized for smartphones? Yes.
- Hosting: Cloud.
- Gamification: Customizable.
- Bonuses: Customizable.
- CRM Marketing: CRM and DMS.
PlaylogiQ
Based in Cyprus, PlayLogiQ has over 10 years of experience in the iGaming and betting industry. The company was the first dedicated iGaming Bookmaker Software developed with knowledge of UX/UI and a studio of bespoke iGaming designs.
PlaylogiQ uses Bet Radar and Bet Genius as sportsbook feed providers and have in-house made sportsbook risk management. Their set-up time is about one month and the gamification bonus options are customizable.
- Sportsbook Feed Provider: Bet Radar and Bet Genius.
- Sportsbook Risk Management: Made in-house.
- Set-up Time: 1 month.
- Optimized for smartphones? Yes.
- Hosting: Cloud (AWS).
- Gamification: Customizable.
- Bonuses: Customizable.
- CRM Marketing: CRM and CMS.
AP Gaming
AP Gaming is focused mainly in Europe and Asia and offers iFrame solutions and esports solutions. They have in-house made sportsbook feed providers and sportsbook risk management. Their set-up time is fast, ranging from two to four weeks, but they don’t offer gamification, bonuses or CRM marketing.
- Sportsbook Feed Provider: Made in-house.
- Sportsbook Risk Management: Made in-house.
- Set-up Time: 2 to 4 weeks.
- Optimized for smartphones? Yes.
- Hosting: Servers.
- Gamification: Doesn’t offer gamification.
- Bonuses: Doesn’t offer bonuses.
- CRM Marketing: Doesn’t offer CRM marketing.
Vibra Gaming
Based in Uruguay, Vibra Gaming was founded in 2020 and provides localized content and technology to land-based operators launching their online initiatives, including casino, sportsbooks, RGS and EGM products.
Vibra Gaming is mainly focused in Latin America and uses Sportradar and Bet Construct as sportbooks feed providers. They have their own risk management for game odds, but can integrate external ones. Their set-up time is from three to five months to build a platform from scratch. If the front-end is already built, they can set it up in about one month. They offer gamification, bonuses and CRM marketing.
- Sportsbook Feed Provider: Sportradar and Bet Construct.
- Sportsbook Risk Management: VIbra Gaming has its own risk management for game odds, but can also integrate external ones.
- Set-up Time: 3 to 5 months if built from scratch; one month if the front-end is pre-built.
- Optimized for smartphones? Yes.
- Hosting: Servers.
- Gamification: Vibra Gaming has gamification options.
- Bonuses: Vibra Gaming offers bonuses.
- CRM Marketing: Vibra Gaming has CRM marketing options.
Sportingtech
Based in Malta, Sportingtech is a provider of turnkey betting and gaming solutions designed for regulated and emerging markets around the globe. Their iGaming platform offers sportsbook, casino and retail via a modular system and intuitive back office for a fully omni-channel solution.
Sportingtech is also focused mainly in Latin America. They use Sportradar and Bet Genius as their sportbooks feed providers. The set-up time ranges from two to four months and the company uses smartico.ai to provide gamification and CRM marketing.
- Sportsbook Feed Provider: Sportradar and Bet Genius.
- Set-up Time: 2 to 4 months.
- Optimized for smartphones? Yes.
- Hosting: Sportingtech uses cloud for CDN and WAF, but has on-prem servers for hosting platforms and services.
- Gamification: Sportingtech has internal tools and also uses smatico.ai.
- Bonuses: With in-house bonus tools, you can create different kinds of campaigns.
- CRM Marketing: uses smartico.ai.
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