Author Archives: Ricardo Aguiar

We are proud to announce that inplaySoft is nominated for the Best Platform of the Year Award at the SiGMA Americas. The winner is going to be announced April 7th during the BiS/SiGMA Americas Summit, which will take place at … Read More

In recent years, online casinos transformed the way people play slot machines, with millions now spinning the reels from the comfort of their homes. In this article, inplaySoft will explore the history and evolution of online slot machines and look … Read More

In the highly competitive world of iGaming, where online gaming businesses battle for player attention, user research became an essential tool for companies to optimize user experience, increase customer loyalty and save money while boosting key performance metrics. In this … Read More

In the iGaming industry, user retention and acquisition directly impact profitability. Therefore, companies are increasingly using data-driven strategies to maximize their efforts. By leveraging sophisticated data analytics, iGaming operators can craft targeted marketing campaigns, personalize user experiences and predict player … Read More

One of the most intriguing recent developments in the iGaming universe is the rise of “Mini Casino Games”, which are compact versions of traditional casino games that are captivating players all over the world. By offering an easy-to-play experience with … Read More

One of the most fascinating and innovative strategies in the iGaming universe is progressive betting. Players use this approach across various types of online gambling, including casinos, sports betting and poker. Understanding what progressive betting is and how it works … Read More

One of the most powerful tools for ensuring fairness in the iGaming universe is the concept of “provably fair”. This term became increasingly popular in online casinos and gambling platforms, especially those offering crypto-based games. But what does it actually … Read More

In the iGaming industry, one of the best metrics for assessing business performance and customer loyalty is the churn rate. Understanding it is essential for companies that wish to improve their customer retention strategies, optimize their marketing efforts and maximize … Read More

The adoption of advanced technology that enables seamless, real-time interactions between players and operators has been one of the key drivers of the significant growth of the iGaming industry over the past decade. Among the most significant of these innovations … Read More

Viva Sorte Bet, whose software provider is inplaySoft, officially announced this week that it will be the main sponsor of Goiás Esporte Clube. The contract will be valid for two years and will provide for annual contributions of R$ 8 … Read More