inplaySoft

Author Archives: Ricardo Aguiar

inplaySoft Dan Stone

Understanding the customer is the key to success in iGaming, explains Dan Stone, inplaySoft’s new Marketing Director

Everyone knows that Brazil is a large casino and sports betting market, but how can we convert prospects into customers and think about what is best for them? It is with this mentality and this direction that Dan Stone was … Read More

Casino terms

Casino Terms Explained – A Comprehensive Guide

Online casinos became extremely popular in the last few years, as they offer a wide array of games, entertainment and opportunities for gamblers with experience and beginners. However, entering the world of iGaming can be intimidating due to the many … Read More

Sigma Awards

inplaySoft is nominated for Best Platform in the SiGMA Awards Americas

We are proud to announce that inplaySoft is nominated for the Best Platform of the Year Award at the SiGMA Americas. The winner is going to be announced April 7th during the BiS/SiGMA Americas Summit, which will take place at … Read More

Online Slot Machines

Online Slot Machines: History, Evolution and Trends for the Future

In recent years, online casinos transformed the way people play slot machines, with millions now spinning the reels from the comfort of their homes. In this article, inplaySoft will explore the history and evolution of online slot machines and look … Read More

User research

How Can User Research Boost Key Metrics in iGaming?

In the highly competitive world of iGaming, where online gaming businesses battle for player attention, user research became an essential tool for companies to optimize user experience, increase customer loyalty and save money while boosting key performance metrics. In this … Read More

Player Acquisition

How Does Data-Driven Player Acquisition Work in iGaming?

In the iGaming industry, user retention and acquisition directly impact profitability. Therefore, companies are increasingly using data-driven strategies to maximize their efforts. By leveraging sophisticated data analytics, iGaming operators can craft targeted marketing campaigns, personalize user experiences and predict player … Read More

Mini Casino Games

What are Mini Casino Games?

One of the most intriguing recent developments in the iGaming universe is the rise of “Mini Casino Games”, which are compact versions of traditional casino games that are captivating players all over the world. By offering an easy-to-play experience with … Read More

Progressive betting

What is Progressive Betting?

One of the most fascinating and innovative strategies in the iGaming universe is progressive betting. Players use this approach across various types of online gambling, including casinos, sports betting and poker. Understanding what progressive betting is and how it works … Read More

Provably fair

What Is “Provably Fair” in iGaming?

One of the most powerful tools for ensuring fairness in the iGaming universe is the concept of “provably fair”. This term became increasingly popular in online casinos and gambling platforms, especially those offering crypto-based games. But what does it actually … Read More

Churn Rate

What is Churn Rate?

In the iGaming industry, one of the best metrics for assessing business performance and customer loyalty is the churn rate. Understanding it is essential for companies that wish to improve their customer retention strategies, optimize their marketing efforts and maximize … Read More