InplaySoft partner, Viva Sorte Bet becomes the biggest sponsor in the history of Goiás soccer team

Viva Sorte Bet, whose software provider is inplaySoft, officially announced this week that it will be the main sponsor of Goiás Esporte Clube. The contract will be valid for two years and will provide for annual contributions of R$ 8 million, which makes the betting house the biggest sponsor in the history of the soccer team.

The company, which will help with investments in the club’s squad and infrastructure, will feature on the main space on Goiás’ shirt in 2025. The contract has triggers that can increase the value of the sponsorship to around R$11 million if all objectives are met. Among them are the titles of this year’s Campeonato Goiano and Copa Verde, and the access to the main division of the Campeonato Brasileiro.

“The Goiás brand is very valuable and has the ability to generate business for sponsors. We are talking about the largest fan base in Brazil’s Midwest. By choosing Viva Sorte as our sponsor, we understand that the brand not only invests in the club, but also generates business and opportunities for fans, which increases the adhesion between the brands and enhances the results that the partnership will achieve until the end of 2026. The Goiás fans can expect great news in the coming months”, said Jéssica Rezende, marketing and communications director for Goiás.

“Goiás is a traditional club, with an engaged fan base and a history of many achievements. We are excited to be part of this story and to provide unique experiences for fans,” added Renato Ambrósio, CEO of the company.

Viva Sorte in soccer

Viva Sorte is a Brazilian company that primarily offers lottery games. It operates in the raffle and prize draw segment, where participants purchase tickets for a chance to win various prizes, usually in the form of cash, cars or other valuable items. Viva Sorte has a reputation for being transparent, fun and accessible so that everyone can try their luck and win prizes.

On January 14, Viva Sorte launched Viva Sorte Bet, the company’s new betting house. In 2024, Viva Sorte began sponsoring soccer teams, such as São Paulo, Sport, Santos and Vasco. On January 23, Viva Sorte Bet announced that it will be the new sponsor of Bahia. The agreement is the largest in the history of the soccer team, will last at least two years and includes both the men’s and women’s teams. The values ​​were not disclosed.

Viva Sorte Bet will have its brand printed on training and match uniforms, as well as on LED panels in the stadium and on signs at the Evaristo de Macedo training center. Viva Sorte’s name will also be on the shoulder blades of the uniforms of the men’s, women’s and youth teams.

Más información sobre inplaySoft

With headquarters in London, inplaySoft was founded in 2020 and specialises in providing cutting-edge iGaming solutions that are tailored to meet the dynamic needs of operators. The company provides multi-tenant platforms, which allow customers to manage multiple brands from the same back office, and is fully ready to operate under current Brazilian regulations.

inplaySoft’s platforms, which are built from the ground up and have a focus on SEO, scalability and security, will provide Viva Sorte with the tools it needs to maximise its potential in the Brazilian iGaming market. Furthermore, inplaySoft’s solution is tailored to the challenges faced by operators in Brazil, where competition is fierce and the market is dynamic.

Additionally, inplaySoft has an in-house development team that can fully customize the platform to meet the client’s needs, a full gamification suite that includes tournaments and leaderboards so clients have access to a full customer retention arsenal, and a marketing CRM that gives the client full control of their users’ activity across the site, with an easy-to-use email and SMS system.