In the highly competitive world of iGaming, where online gaming businesses battle for player attention, user research became an essential tool for companies to optimize user experience, increase customer loyalty and save money while boosting key performance metrics. In this … Read More

In the iGaming industry, user retention and acquisition directly impact profitability. Therefore, companies are increasingly using data-driven strategies to maximize their efforts. By leveraging sophisticated data analytics, iGaming operators can craft targeted marketing campaigns, personalize user experiences and predict player … Read More

One of the most intriguing recent developments in the iGaming universe is the rise of “Mini Casino Games”, which are compact versions of traditional casino games that are captivating players all over the world. By offering an easy-to-play experience with … Read More

One of the most fascinating and innovative strategies in the iGaming universe is progressive betting. Players use this approach across various types of online gambling, including casinos, sports betting and poker. Understanding what progressive betting is and how it works … Read More