Turnkey vs. White Label Casinos: which one is the best for you?

Two of the most popular solutions for entrepreneurs to launch an online casino today are turnkey e white label options. Both offer a way to get started without building a casino from scratch, but they are distinctly different in terms of setup, control, costs, and responsibilities. As inplaySoft offers both turnkey and white label solutions for its clients, they can choose the one that’s best suited for them. In this article, we will explore the pros and cons of each model and who they are best suited for.

Turnkey Casinos

If a client chooses our turnkey solution, they will have full ownership and control of their brand, platform, and operations. This model includes the essential components needed to run an online casino, such as gaming software, payment systems, licensing, customer support tools, and content management systems.

Once the setup is complete, the client fully owns the casino platform, including the domain, customer data, and business operations. We will continue to offer technical support and content updates, but the casino will be independent.

Features of the Turnkey Solution 

• Full platform and brand ownership
• Option to acquire your own gaming license
• Customizable website design and user interface
• Ability to integrate specific game providers or payment systems
• Full access to user data and analytics
• Autonomy over marketing strategies and affiliate programs

Advantages of Turnkey Casinos

• Full Control: total control over operations, brand strategy, user interface, game selection, and payment systems.
• Ownership: the client owns the entire platform and can build long-term equity in the business.
• Custom Features: the client can tailor the user experience with unique features and exclusive promotions.
• Access to Data: the client has full access to customer data, allowing for better CRM and marketing optimization.
• Escalabilidade: turnkey casinos are easier to scale into new markets or to adapt over time.

Who Should Choose the Turnkey Option?

We recommend the turnkey option for:

• Entrepreneurs or companies with experience in online gambling or tech industries
• Businesses wanting full autonomy and scalability
• Investors who plan to run a long-term casino business
• Those who want to build a unique, competitive brand
• Operators who need access to player data and prefer a custom user experience

Because of its complexity and higher cost, the turnkey solution appeals more to those with the resources and ambition to build a fully independent gambling platform. It is also ideal for operators who want to expand into multiple jurisdictions by acquiring different licenses and customizing the platform accordingly.

White Label Casinos

White label casinos are a business model where an operator uses the infrastructure, license, and branding services of a provider to run an online casino. The client will be able to personalize the casino with their own brand name and logo, but they will not own the platform, license, or core operations.

The white label provider handles most of the backend functions, such as licensing, payment processing, game integrations, legal compliance, and technical maintenance. The client’s main focus is on marketing and driving traffic to the casino. In most cases, revenue is shared between the provider and the client.

Features of a White Label Solution:

• Operates under the provider’s gaming license
• Fast and low-cost launch
• Limited customization options
• Revenue share or commission-based business model
• Provider handles legal, compliance, and technical aspects
• Ideal for marketing-focused entrepreneurs

Advantages of White Label Casinos

• Low Barrier to Entry: white label casinos are ideal for entrepreneurs who want to start a casino business with minimal investment.
• Quick Launch: the client can go live within weeks, leveraging the provider’s infrastructure.
• No Licensing Hassles: the provider handles all the legal and licensing issues.
• Technical Support: the provider offers continuous support and updates.
• Reduced Risk: the client has minimal responsibility for operational and regulatory aspects.

Who Should Choose a White Label Option?

We recommend the white label option for:

• Newcomers to the online casino industry
• Entrepreneurs with strong marketing skills, but limited technical knowledge
• Individuals or agencies with small to medium startup budgets
• Businesses wanting to test the market with minimal risk
• Influencers or affiliates looking to monetize their traffic

Our white label solution provides a quick entry point without the burden of technical infrastructure or regulatory compliance. They allow platforms to focus on brand promotion and player acquisition.

Which Model Is Right for You?

The choice between a turnkey and a white label casino depends on the client’s goals, budget, experiencee long-term vision.

• For entrepreneurs who aim to build a lasting brand, want full control, and have the resources to manage operations, turnkey casinos are the better choice.
• For entrepreneurs that are entering the industry, want to test the waters with minimal risk, and prefer to focus on marketing and customer acquisition, white label casinos are the way to go.

inplaySoft can help you

inplaySoft offers both turnkey and white label solutions for its clients. So if you want to launch an online casino with either one of these solutions, we can help you! Contact us at  sales@inplaysoft.com!