Demographic Trends in Online Casinos

In 2024, the online casino market size should reach US$ 35.13 billion. If the growth rate follows the trend of 5.56% per year, it can reach US$ 46.04 billion by 2029, according to Statista. 

Online casinos now account for 66% of the global gambling market and are reshaping the global iGaming landscape. In this article, inplaySoft will analyze some demographic trends that are influencing the online casino industry. 

Online Casinos in Europe

Europe contributes with over $13 billion every year with the online casino market and holds 49% of the global online gambling market share. With robust regulatory frameworks that support the industry’s growth, countries such as the United Kingdom, Germany, Italy, Spain, and France play pivotal roles in the online casino market. In the United Kingdom, for example, online gambling accounts for 30% of all gambling revenue. The most popular online games in the continent include slots, which dominate 48% of the market, poker, lottery games and classic table games like blackjack and roulette.

The most common age range of European casino players is between 25-44 years old. While men comprise 70% of the market, there is a growing trend of female participation, which now accounts for around 40% of the online casino audience. European players spend on average $380 per year on online gambling, with peak activity during evening hours between 6 pm and midnight.

Online Casinos in Latin America

The online casino market is experiencing a surge in growth in Latin America, with an annual growth rate of 10-15%. Some projections indicate that the region’s market size could reach $ 3-5 billion by 2025, driven by key countries such as Brazil, Mexico, and Argentina. 

The high level of mobile usage in Latin America is one of the most significant factors contributing to this growth. In this region, where the typical online casino player is 18-45 years old, over 70% of online gambling activity occurs via mobile devices. Latin American players tend to spend between $ 100 – $ 500 per month on online gambling activities. 

Asia

With over 4.7 billion people, Asia is home to 60% of the world’s population and can be a gold mine for online casinos. The continent should experience an annual growth rate of 13.2% in online gambling, positioning it as one of the top markets by revenue in the world.

Despite an increase in female participation, 18-35 year old males still dominate the asian market. About 80% of players opt to use mobile devices for their gambling activities.

Africa

With countries such as Nigeria, South Africa, Kenya, and Ghana leading the way, Africa is emerging as one of the fastest-growing continents in the online casino market. As in Asia, about 80% of online casino players in Africa prefer to play on mobile devices. This trend gained momentum during the COVID-19 pandemic, which saw a significant rise in player registrations.

Here males also dominate the market, with a share of 70-75%, despite a trend of increasing female participation. These players have a strong preference for sports betting, which often overlaps with online casino activities. On average, players from this continent spend 3-5 hours per week gaming and there is a growing interest in virtual reality (VR) gambling.

Considerações finais

The online casino industry contributes with over $ 60 billion in global tax revenue annually. Its rapid growth is supported by an average payout percentage of around 95.7% for online casino games. As the market continues to expand, operators must remain attentive not only to evolving regulations in each jurisdiction, but also to the specific needs and preferences of their target demographics. Knowing your audience is one of the most important keys to success in every business, and it is not different in the iGaming industry.