InplaySoft is the new software provider of Viva Sorte

InplaySoft is proud to announce that it is, since January 1st 2025, the software provider for Viva Sorte. This partnership marks a new chapter for both companies, as inplaySoft will further expand its presence in the Mercado brasileiro e Viva Sorte will be able to enhance its technical capabilities and scalability.

Viva Sorte is a Brazilian company of lottery-based games and promotions. It operates primarily in the segment of raffles and prize draws, where participants buy tickets to enter for a chance to win various prizes, typically in the form of cash, cars or other valuable items. The company organizes regular sweepstakes and draws, offering an exciting mix of instant prizes and grand awards. It has a reputation for offering a transparent, entertaining and relatively accessible way for people to try their luck and win prizes, often attracting a wide range of participants due to its simplicity and excitement.

Viva Sorte is the new sponsor of Bahia

Viva Sorte announced on January 14^th the launch of Viva Sorte Bet, the company’s new betting house. In 2024, Viva Sorte began to sponsor Brazilian soccer teams, such as São Paulo, Sport, Santos e Vasco. On January 23^rd, Viva Sorte Bet reported that it will be the new master sponsor of the soccer team Bahia. The deal is the biggest in the history of Bahia, will last for at least two years and includes both the men and women soccer teams. 

Viva Sorte Bet will have its brand displayed on training and game uniforms, in addition to being present on LED panels in the stadium, backdrops and signs at CT Evaristo de Macedo. Viva Sorte’s name will also be on the shoulder blades of the uniforms of the men’s, women’s and youth teams.

iGaming market in Brazil

The Brazilian iGaming market presents immense opportunities and unique challenges, as regulations are still evolving. Considering the fact that, with a population of over 215 million people, Brazil is the seventh most populous country on the planet, regulating iGaming will open up a huge market opportunity for betting houses. 

In 2023, the country’s government approved Law 14.790/23. Among the main changes imposed by it, empresas privadas are now able to operate sports betting both online and in physical establishments. Also in 2023, Brazil approved Provisional Measure (MP) No. 1.182/2023, amending Law 13.756/18. Among other changes, this law allows for more control of the sports betting sector.

++ What are the recent changes in iGaming regulation in Brazil, their impacts and benefits?

Mais sobre inplaySoft

Sediada em Londres, inplaySoft foi fundada em 2020 e é especializada em fornecer soluções iGaming de ponta tailored to meet the dynamic needs of today’s gaming operators. The company has a fully compliant KYC and document checks worldwide and is also fully tailored for the existing and upcoming Brazilian regulations. It is a multi-tenant platform, with which the clients can manage multiple brands from the same backoffice.

InplaySoft’s platform, built from the ground up with an emphasis on SEO, scalability and security, will offer Viva Sorte the tools needed to maximize its potential in Brazil’s newly regulated iGaming market. Additionally, inplaySoft’s solution is tailor-made for the challenges faced by operators in Brazil, where the competition is fierce and the market is dynamic. 

Furthermore, inplaySoft has an equipa de desenvolvimento interna that can fully customize the platform to suit the client’s needs, a full gamification suite which includes tournaments, rankings and leaderboards, so clients have access to a complete customer retention arsenal, and a CRM marketing that gives the client full control of customer’s activity throughout the site, with an easy-to-use emailing and SMS system.