Online poker is one of the most popular forms of entertainment and gambling in the world. Its roots trace back to the early days of the internet and its evolution shaped the way people experience the game today. From its … Ler mais
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American vs. European Roulette: Differences, Similarities and Tips for Players
Roulette is one of the most iconic casino games. Its allure stems from its simple rules, elegant wheel and the potential for big payouts. However, not all roulette wheels are the same. Players can encounter two distinct types of roulette … Ler mais
Online Sports Betting: History, Evolution and Trends for the Future
The world of sports betting underwent a radical transformation over the past few decades, particularly with the rise of online platforms. The history of sports betting dates back to ancient civilizations, but it is only in recent years that the … Ler mais
iGaming History: from the early days of the internet to a multi-billion dollar industry
iGaming refers to the online betting and gaming industry, which includes online casino games, sports betting, poker and other forms of gambling via the internet. The history of iGaming is fascinating, as it spans decades of technological innovation, legal changes … Ler mais
Understanding the customer is the key to success in iGaming, explains Dan Stone, inplaySoft’s new Marketing Director
Everyone knows that Brazil is a large casino and sports betting market, but how can we convert prospects into customers and think about what is best for them? It is with this mentality and this direction that Dan Stone was … Ler mais
Casino Terms Explained – A Comprehensive Guide
Online casinos became extremely popular in the last few years, as they offer a wide array of games, entertainment and opportunities for gamblers with experience and beginners. However, entering the world of iGaming can be intimidating due to the many … Ler mais
inplaySoft is nominated for Best Platform in the SiGMA Awards Americas
We are proud to announce that inplaySoft is nominated for the Best Platform of the Year Award at the SiGMA Americas. The winner is going to be announced April 7th during the BiS/SiGMA Americas Summit, which will take place at … Ler mais
Online Slot Machines: History, Evolution and Trends for the Future
In recent years, online casinos transformed the way people play slot machines, with millions now spinning the reels from the comfort of their homes. In this article, inplaySoft will explore the history and evolution of online slot machines and look … Ler mais
How Can User Research Boost Key Metrics in iGaming?
In the highly competitive world of iGaming, where online gaming businesses battle for player attention, user research became an essential tool for companies to optimize user experience, increase customer loyalty and save money while boosting key performance metrics. In this … Ler mais
How Does Data-Driven Player Acquisition Work in iGaming?
In the iGaming industry, user retention and acquisition directly impact profitability. Therefore, companies are increasingly using data-driven strategies to maximize their efforts. By leveraging sophisticated data analytics, iGaming operators can craft targeted marketing campaigns, personalize user experiences and predict player … Ler mais
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