Insights

In the iGaming industry, one of the best metrics for assessing business performance and customer loyalty is the churn rate. Understanding it is essential for companies that wish to improve their customer retention strategies, optimize their marketing efforts and maximize … Read More

The adoption of advanced technology that enables seamless, real-time interactions between players and operators has been one of the key drivers of the significant growth of the iGaming industry over the past decade. Among the most significant of these innovations … Read More

Starting an online casino can seem like a daunting task, as there are many legal, technical and financial hurdles involved. One solution, however, can make the process smoother: a “turnkey casino“. Turnkey casinos are complete, ready-made packages that help individuals … Read More

In Brazil’s rapidly expanding iGaming market, customer relationship management (CRM) platforms have become essential tools for companies looking to achieve a competitive advantage. A well-implemented CRM system not only optimizes operations but also elevates customer experiences, fosters loyalty, and drives … Read More

Attracting new customers is a fundamental part of iGaming, but keeping them loyal is an increasingly important mission. In an industry that has grown exponentially in recent years, strategies to ensure that users remain engaged, satisfied and do not seek … Read More

In the competitive world of online betting, one of the main strategies for both attracting new customers and retaining them is to offer bonuses. It is natural for players to look for the platform where their investment will have the … Read More

The customer is always right. Although old, this classic quote is still valid today and in the most modern businesses, such as the iGaming industry. Customer service is essential in any business and even more important in Brazil, where users … Read More

Artificial Intelligence (AI) is revolutionizing sports betting in ways that were once unimaginable. Today, AI goes beyond simple algorithms, leveraging complex models to predict outcomes with unparalleled accuracy. Traditional odds, which depended on limited statistics and intuition, now benefit from … Read More

The world of sports betting is increasingly dominating both national and international markets. With advancements in artificial intelligence (AI), a transformation is underway. AI technology is evolving sports betting from a simple game of chance into a refined art of … Read More