inplaySoft

Insights

Follow along with us as we share our experiences in the industry - the highs, the lows, and everything that falls in between.

Importance of CRM platforms in Brazil's iGaming industry 

Importance of CRM platforms in Brazil’s iGaming industry 

In Brazil’s rapidly expanding iGaming market, customer relationship management (CRM) platforms have become essential tools for companies looking to achieve a competitive advantage. A well-implemented CRM system not only optimizes operations but also elevates customer experiences, fosters loyalty, and drives … Read More

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What are the best strategies to keep customers loyal in iGaming?

Attracting new customers is a fundamental part of iGaming, but keeping them loyal is an increasingly important mission. In an industry that has grown exponentially in recent years, strategies to ensure that users remain engaged, satisfied and do not seek … Read More

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What are the best bonuses for sports betting and casino games?

In the competitive world of online betting, one of the main strategies for both attracting new customers and retaining them is to offer bonuses. It is natural for players to look for the platform where their investment will have the … Read More

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Customer service

Customer Service – The Importance of Keeping Your iGaming Client Satisfied in Brazil

The customer is always right. Although old, this classic quote is still valid today and in the most modern businesses, such as the iGaming industry. Customer service is essential in any business and even more important in Brazil, where users … Read More

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AI's game-changing impact on sports betting

AI’s game-changing impact on sports betting

Artificial Intelligence (AI) is revolutionizing sports betting in ways that were once unimaginable. Today, AI goes beyond simple algorithms, leveraging complex models to predict outcomes with unparalleled accuracy. Traditional odds, which depended on limited statistics and intuition, now benefit from … Read More

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How AI is revolutionizing the world of sports betting

How AI is revolutionizing the world of sports betting?

The world of sports betting is increasingly dominating both national and international markets. With advancements in artificial intelligence (AI), a transformation is underway. AI technology is evolving sports betting from a simple game of chance into a refined art of … Read More

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A white Oculus virtual reality headset is in the center of the image with a blurry background of various colorful game covers, showcasing numerous gaming titles. The focus is primarily on the VR headset.

Metaverse Gambling

Metaverse Gambling What is the metaverse Gambling? Metaverse gambling is becoming a significant opportunity for future growth of all I-Gaming sectors. Some I-Gaming experts say there is more hype around metaverse gambling, but others see it as the future and … Read More

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A futuristic digital image featuring a glowing globe with the text "INPLAYSOTT" and various computer-generated elements. Blue and white lines and graphics surround the globe. A rectangular logo reads "IPS GO GLOBAL, STAY LOCAL." Another sphere appears in the background.

Multi-tenant gaming platform

Multi-tenant gaming platform Multi-tenant gaming platform for operating multiple markets concurrently changes the paradigm of operating online gaming business. Multi-tenant approach. The development of multi-tenant gaming platform technology is closely related to the unprecedented growth of online gaming. During the … Read More

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An illustration depicts three people in business attire standing on a large smartphone screen, navigating a path marked by arrows and hexagonal tiles labeled "LEVEL 1, LEVEL 2, LEVEL 3, LEVEL 4." Two celebrate while one observes. "INPLAYSOFT" is written in the bottom right.

Gamification in online gambling

Gamification in online gambling What is gamification in online gambling? Gamification in online gaming is an interesting concept that has been gaining popularity in the online gaming and sports betting industry. It involves adding game-like elements to a task or … Read More

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