Founder & CEO.
For Founder and CEO Alex Rose, InPlaySoft was born from a refusal to accept the status quo. He didn't just see an opportunity in the iGaming market; he saw a fundamental problem to be solved.
Drawing on 15+ years in the trenches of software development and online gaming, Alex witnessed operators being forced to choose between fast, unstable platforms and slow, outdated legacy systems. He engineered InPlaySoft to be the definitive third option: radically fast to market, relentlessly stable, and built from day one for aggressive, scalable growth. This is not just his business; it's his answer to a broken model.
Alex leads from the front, embedding his core entrepreneurial principles directly into the company’s operating system. These values are not just ideals; they are a competitive strategy:
- Our Partners Are Royalty: This is a mandate for obsessive customer-centricity. Alex believes that the only way to win is to ensure your partners have the tools and support they need to dominate their markets.
- Long-Term Growth Over Quick Wins: This reflects a builder’s discipline. The focus is on creating enduring value and sustainable empires for partners, not on chasing fleeting trends.
- We Never Stop Improving: This is the non-negotiable reality of a tech-first enterprise. For Alex, innovation is a continuous process of challenging assumptions and breaking new ground. In this industry, standing still is moving backward.
This entire framework drives InPlaySoft’s vision: To help our partners grow beyond their wildest expectations. For Alex, this is not a vague aspiration; it's a tangible outcome achieved through superior engineering, strategic partnership, and the relentless will to build a better way.