In today’s fast-paced iGaming landscape, every operator has one clear mission: attract new players — and keep them for the long haul. We’ve already covered the importance of retention — check out our previous article on the features that keep users coming back. But before you can retain anyone, you need to bring them in.
In this piece, we’ll explore the essential features modern iGaming platforms need to stand out and turn curious visitors into loyal fans.
1. Product Variety: Sportsbook, Casino and Esports.
If you ran a restaurant, you wouldn’t serve only one dish, right? The same principle applies to iGaming platforms: operators who offer just one vertical have a limited acquisition pool. Those who offer multiple verticals, on the other hand, give new players more chances to find something they love — and then explore the rest of the platform.
Multiple verticals also come with the power of cross-selling, which is a big deal. Cross-vertical players have 50% higher lifetime Value (LTV) when compared to single-vertical players [Optimove]. And it isn’t just about acquisition - when players use multiple verticals, retention can increase 40–60%, deposit frequency can more than double and session length can become 35% longer [GBC Time].
And you don’t need multiple providers to offer multiple verticals. While some providers bolt-on solutions from other suppliers, such as sportsbook iFrames - which may give sub-par player experiences -,InPlaySoft creates, delivers and maintains iGaming platform solutions across casino, sportsbook and esports. That’s right, you can have it all in one place, with stability, scalability and maximum customization.
2. The Best Casino Games and Sports Betting Markets.
Product variety is step one - product quality is step two. A broad offering of the best casino and esports games, and sports betting markets, is what turns traffic into registrations and registrations into deposits. But “the best”, of course, can look different depending on where you are. That’s why you need market knowledge.
In Brazil, for instance, InPlaySoft’s data indicates that 63% of the casino betting share comes from slots, and 17% from crash games. When it comes to esports, 90% of the esports activity in the country is related to Counter Strike. And for sports betting, the main tournaments include Campeonato Brasileiro Série A, UEFA Champions League and Campeonato Brasileiro Série B.
At InPlaySoft, we combine local insights with global-grade features that keep operators ahead anywhere they play. You’ll get the fastest data feeds on the market, powered by our partnership with Sportradar, and top-tier esports content through our collaboration with Oddin.gg — ensuring your players always have the best experience, wherever they are.
3. SEO/GEO & SSR: Attract Organically.
We’re not saying paid traffic isn’t great, but organic traffic, especially from search engines, is what can scale and make your acquisition strategies more sustainable. And, for iGaming, speed plus crawlability/synthesis matter a lot.
According to one study, SEO is responsible for approximately 35% of all traffic to iGaming sites [Gitnux]. With that many eyeballs coming via organic, you cannot afford to have pages that load slowly - always keep in mind that players have hundreds of options — and can easily switch to a competitor if they’re not happy.
That’s where SSR (server-side rendering) becomes strategic: it means your page loads quickly and search engines can index your content easily. At InPlaySoft, not only will your platform be able to add SEO to every page, you’ll have the benefit of InPlaySoft’s SSR. Your pages will load lightning-fast and get indexed everywhere — so players never have to wait a second longer than they should.
4. Flexible - and Safe - Registration Process.
Studies show that a badly designed KYC/onboarding flow can slash conversions by up to 40%. [gamwit.com]. And if you take into consideration that the average Customer Acquisition Cost (CAC) is at least US$ 200 for every new registration - and, according to some sources, can range from US$ 280 to US$1,400 per new depositing player - some operators can’t afford that kind of drop [WiFi Talents].
Operators, however, must satisfy KYC (know-your-customer) and AML (anti-money-laundering) rules of the market’s jurisdiction. Their goal should be to build an onboarding flow that is as friction-free as possible, while still being compliant.
And that’s exactly what they get with InPlaySoft - we have KYC and AML tools that make the registration process easy and safe for both players and operators.
5. Payment & Reporting Tools.
After getting traffic, having the best games and tournaments to get the players’ attention and an easy registration process, there’s still a step left - the deposit. Here’s where payment and reporting tools matter in acquisition. Why? Because if a player runs into payment declines or long processing times, they’ll bounce — and you’ll have wasted that acquisition cost.
Industry data shows that, in digital commerce, about 1 in 10 transactions can fail or run into issues [ZipDo]. Although that stat is general, it’s a good proxy: for iGaming, failed payments mean lost deposits and lost players. So your platform must be smooth with features that include accepting local payment methods, e-wallets and cards.
InPlaySoft: Acquire Like a Magnet.
At the end of the day, acquiring new players isn’t just about flashy ads or lucky timing — it’s about having a platform that feels irresistible. The kind that loads fast, looks great, offers the best games and markets, and lets players deposit and start having fun without friction.
And that’s exactly what InPlaySoft was built for. With a single, flexible solution covering casino, sportsbook, and esports — plus top-tier partnerships with Sportsradar, Oddin.gg and all the key casino games providers — we make sure operators have everything they need to attract, engage, and keep players coming back for more.
Because when your platform runs smoothly, looks sharp, and offers the most thrilling experiences in the market, you don’t have to chase players. They’ll come to you.
