InPlaySoft announced a new strategic partnership with BandBet, a sports betting and online gaming platform operating in the regulated Brazilian market under the Grupo Bandeirantes de Comunicação brand. The agreement reinforces InPlaySoft's presence in the country and consolidates its position as one of the leading technology providers for licensed operators in Brazil.
The partnership comes at a time of significant transformation in the sector, driven by the regulation of fixed-odds sports betting in Brazil. With a safer, more transparent, and structured environment, operators have been seeking robust, scalable platforms fully aligned with legal requirements – central characteristics of the solutions offered by InPlaySoft.
“This partnership with BandBet represents a strategic step for InPlaySoft in Brazil. We are talking about an operator that is already aligned with the demands of the regulated market and carries the credibility of one of the most traditional media brands in the country. Our role is to guarantee a robust, scalable, and secure technological base, capable of supporting the growth of the operation and keeping pace with the evolution of the Brazilian market,” says Gustavo Salvador, Development Director at InPlaySoft.
Recognized for its innovation, stability, and use of advanced technologies, including artificial intelligence, automation, and real-time performance monitoring, InPlaySoft offers a complete platform for sports betting and online casino, focusing on performance, security, and user experience. In Brazil, it is responsible for leading betting brands such as GingaBet, QGBet, Viva Sorte, and 4Win.
The partnership with BandBet reinforces the company's commitment to supporting operators seeking differentiation and sustainable growth in the new Brazilian regulatory landscape.
“Today, operators need much more than just a good platform at the start of a project. They seek technology partners that offer continuous support, reliable data, and the ability to scale along with the business. That's exactly what we deliver, allowing brands like BandBet to focus their efforts on attracting and retaining players with confidence and responsibility,” adds Gustavo.
The agreement with BandBet adds to other InPlaySoft projects in Brazil and Latin America, strengthening its regional presence and expanding its visibility in one of the world's most promising iGaming markets.
