In the last few years, esports has exploded into a global phenomenon, and Brazil is right in the middle of the action. From packed arenas in São Paulo to Twitch streams viewed by millions, competitive gaming is no longer just a pastime, it’s a serious business.
And where there's competition, there’s betting. Welcome to the electrifying rise of esports betting in Brazil - where every headshot, pentakill, and clutch play could mean a winning ticket. In 2024 alone, Brazil’s esports betting market was valued at approximately US $55.94 million and is projected to grow at a CAGR (Compound Annual Growth Rate) of 8.0% through 2030 - and now all InPlaySoft’s partners can join in the action, as we partnered with Oddin.gg. an absolute goliath in esports and eleagues, with the fastest data, the best widgets and a true leader in the industry.
So stay with us in this article as we take a look at the rise of esports and esports betting, the demographics of the bettors, and the main trends for the future that every iGaming operator should know.
The Rise of Esports and Esports Betting in Brazil.
Brazil is now the third-largest esports audience in the world, trailing only China and the United States, with more than 30 million fans in 2024. Massive local tournaments regularly fill stadiums and draw millions of online viewers. This boom has been accelerated by increased mobile penetration, widespread internet access, and a generation that grew up gaming rather than watching traditional sports.
Enter esports betting. Since January 1st 2025, Law No. 14.790/2023 came into effect in Brazil and officially established a legal structure for fixed-odds betting on both sports and non-sports events, which include esports. If you want to know more about the changes in the legislation and the regulations, we’ve got you covered here.
After eight months of regulation, esports betting is no longer a novelty in Brazil - it’s one of the fastest-growing verticals in the country’s online gambling industry. According to iGaming Brazil:
- The esports betting volume in Brazil grew by over 40% from January to June 2025.
- Live bets during esports tournaments have doubled year over year.
- Major platforms now feature dedicated esports betting sections.
This growth is also being driven by micro-bets and influencer marketing within Twitch and YouTube Gaming communities.
Demographics of Esports Betting in Brazil.
According to Agência Brasil, approximately 15% of Brazilians placed at least one bet in the past year - this adds up to over 30 million bettors in 2024. Furthermore, 38% of regular esports viewers in Brazil place bets on esports competitions.
But who exactly has been betting on esports in Brazil? According to data from reports by SBVC (Sociedade Brasileira de Varejo e Consumo), 65% of esports bettors are between 18 - 34 years old - the 25 - 29 age group is the most active one. When it comes to gender, 75% of bettors are male, but female participation jumped from 15% in 2022 to 25% in 2025.
As to social-economic demographics, bettors are mostly from Classes B and C, with few participation from Classes A and D. Last but not least, 68% of people use their mobile phones to place esports bets, while 25% use their desktops (a significantly higher share than for non-esports betting), and 7% use tablets.
What’s Next? Trends to Watch For.
As we take a look at the first months of regulated bets in Brazil, we can see some trends starting to emerge. So, if you want to stay ahead of your competitors when it comes to esports betting, you might want to think about:
- Live & Micro-Betting: these types of bets are taking over traditional bets, as users seem to want action during matches, not only before.
- Gamification & Social Engagement: betting becomes more interactive with gamification features, such as XP systems, badges, leaderboards, and streaming chats influencing decisions.
- Influencer-Driven Betting Growth: Brazilian streamers drive traffic not just to streams, but also betting links and promotions These content creators have strong community trust, making their promotional links highly effective in converting followers into bettors.
- Responsible Gambling: the surge in young bettors has brought calls for better education, betting limits, and self-exclusion tools. Having responsible gambling tools is not only a legal requirement in Brazil now, it is also essential for brand respect and trust, as players can easily migrate to a competitor where they feel safer.
The bottom line is: esports betting in Brazil is more than a fleeting trend - it’s a cultural and digital transformation. With millions of fans, increasingly engaged bettors, and evolving legal frameworks, Brazil is now one of the most promising esports betting markets on the planet.
InPlaySoft: Esports Powered by Oddin.gg.
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We’ve got everything bettors want, with over 20 major esports titles to attract players, including Counter-Strike 2 (a must for Brazilian operators!), League of Legends, DOTA 2 (we’re looking at you, Peru), Valorant, MLBB, Rainbow Six, Call of Duty, King of Glory, Wild Rift and Arena of Valor – and the highest number of truly live markets in the industry.
Oh, and did we mention the industry-leading speed of just 1-2 seconds between in-game events and updates to live odds? This is in-play esports betting on another level to keep your operation one step ahead.
