Last week, InPlaySoft published a report on the first six months of regulated bets in Brazil. The document explains what changed in the country’s legislation and what the current regulations are for iGaming operators, but also brought together data on the demographics of betting in Brazil, the most popular types of bets and useful insights for iGaming operators.
The full report can be seen here, but here’s an exclusive section.
Bets in Brazil: Legislation and Regulations.
On January 1st 2025, Brazil entered a new chapter in its history as new iGaming regulations came into effect. With Law No. 14.790/2023, which was sanctioned by President Luiz Inácio Lula da Silva in December 2023 and refined through additional regulatory frameworks, Brazil officially established a legal structure for fixed-odds betting on both sports and non-sports events, which include online casino-style games, under the jurisdiction of the Ministry of Finance.
This year, Provisional Measure No. 1.303/2025 introduced significant amendments to Law No. 14.790/2023, aimed at intensifying the crackdown on unauthorized fixed-odds betting operations.These measures aim to establish a safer and more transparent regulatory environment for Brazil’s betting industry. Player protection and responsible gambling tools became essential, not only because of the Law, but also to ensure player trust.
Growth of Bets in Brazil.
The first six months of legalized iGaming in Brazil have exceeded nearly all expectations in terms of market activity, user engagement, and government revenue generation. In August 2024, Itaú projected that the sector would move between R$ 8 billion (US$ 1.44 billion) and R$ 20 billion (US$ 3.6 billion) per year.However, the Central Bank of Brazil and the Ministry of Finance indicate that Brazilians are betting an average of R$ 25 to R$ 30 billion (US$ 4.5 to US$ 5.4 billion) per month and the total wagered volume from January to May 2025 exceeded R$ 150 billion (US$ 27 billion).
Together, betting platforms in Brazil received over 5 billion visits in the first three months of 2025, marking an impressive 90% increase compared to the last three months of 2024 (2.66 billion visits). The 5 billion quarterly visits translate to about 650 visits per second, enough to fill Rio’s Maracanã stadium (which has 78.000 seats) in about 2 minutes.
Predictions for the Future.
So, after an extremely successful first six months, what can we expect for the upcoming years? Here are some predictions for the future of the regulated betting market in Brazil:
- Betting Volume Will Stabilize Near R$ 30 Billion (US$ 5.4 billion) per Month.
With seasonal sports events like the Brasileirão, Copa Libertadores, and international fixtures resuming in the second half of the year, the average monthly betting volume is likely to remain between R$ 28 and R$ 32 billion (US$ 5 and US$ 5.75 billion). This prediction is in accordance with Banco Central’s Executive Secretary, Rogério Lucca. As a result, if no major legislative disruptions occur, total 2025 wagering could exceed R$ 350 billion (US$ 62.8 billion).
- Tax Revenue Will Surpass R$ 20 billion.
With an 18% tax rate on gross gaming revenue (GGR), the federal government could see over R$ 20 billion in tax revenue by the end of 2025. By the end of May 2025, Brazil's Federal Revenue Service had already collected more than R$ 3 billion in taxes from online betting.
- User Base Will Become More Sophisticated and Diverse.
As the novelty of legalization fades, user behavior is expected to mature. Retention will depend on platform quality, game variety, responsible gambling tools, and trust. We may also see a rise in mobile-first innovation and greater segmentation of content for women, older adults, and casual players.
- Regulation Will Tighten Further.
Expect more frequent audits, enforcement actions, and stricter controls on advertising, KYC, and AML. New consumer protections, such as deposit limits, time-outs, and self-exclusion tools, may become mandatory as lawmakers respond to growing public concern around gambling addiction and use of public welfare funds in betting.
- International Investment Will Intensify.
With the scale of Brazil’s digital betting economy now proven, expect increased interest from foreign software providers, affiliate networks, payment processors, and marketing agencies. The iGaming sector may also start influencing Brazilian stock markets and venture capital ecosystems.
- Social & Ethical Discussions Will Escalate.
As the economic upside of legalized betting becomes clearer, so will the social costs. Debates around advertising during soccer matches, minors accessing platforms, and gambling within vulnerable communities will likely shape future reforms in 2026 and beyond.
InPlaySoft: Ready for Brazil’s Growing Market.
InPlaySoft is an international software provider that creates, delivers and maintains scalable, stable and fast-to-market iGaming platform solutions across casino and sportsbook for operators who demand not just success but persistent growth. And we’re proud platform providers of many innovative operators in Brazil’s rapidly expanding market!
In a market that grows fast, you need to be ready to scale fast too. Well, our cloud-based, automatic scaling manages even the most unexpected traffic spikes with ease, providing a dependable solution for the long-term. We also have stability like you have never seen before, with 100% of uptime since we launched in 2021.
