InPlaySoft published this week a market report on Brazil’s first six months of regulated bets. The document not only explains what changed in the country’s legislation and what are the current regulations for iGaming operators, it also brings together data on the demographics of betting in Brazil: who is betting more: men or women? Young or old? From which social class?
"Brazil has already become one of the largest and most dynamic iGaming markets in the world due to its passionate fans, a growing digital infrastructure, and a regulatory framework that's taking shape. The opportunity here is not just significant, it's transformative”, said Alex Rose, InPlaySoft’s CEO.
Furthermore, InPlaySoft’s report reveals data from its sportsbook as to what are the most popular types of bets both in sports and in online casino games. Not only that, it also informs from which devices bets mostly come from: mobile or desktop?
“We've observed that desktop users are generally more analytical, often making decisions based on deeper analysis. This results in higher profits and, consequently, larger stakes”, says Joel Silva, Head of Sportsbook at InPlaySoft. “On the other hand, mobile users tend to be more impulsive, typically not engaging in detailed team analysis - likely due to the less user-friendly nature of mobile devices for this kind of research”.
The international software provider finishes the report with predictions for the future and useful insights iGaming operators can apply to stay ahead of the competition in Brazil in the future.
