Having entertaining games and beautiful iGaming platform designs might be great to attract new players in the short run, but smart operators know this isn’t enough anymore to be successful in the long run. To beat the competition, which is relentless, it’s all about being fast, stable, and player-obsessed as you scale. So we have to keep in mind that the platforms that win over a decade aren’t the ones with the loudest launch party; it’s the ones that keep converting, retaining, and protecting players at ever-larger volumes.
In this article, we’re going to talk about seven features which your iGaming platform must have to stand the test of time - and which we, of course, can help you with.
1. iGaming Platform Stability and Uptime: Why 99.99% Is Not Enough.
Downtime is the fastest way to push players to a competitor platform - and lose money. Over 98% of companies report losses of over US$ 100,000 per hour of downtime [Site Qwality], with 81% facing costs exceeding $300,000 per hour.
So even if someone offers you a platform with 99.99% of uptime, which may sound great, you’re still going to have a downtime of almost one hour per year, which means losing up to US$ 100,000 each year.
So if you don’t want to lose money due to technical issues, you should use a platform provider that has 100% of uptime, like InPlaySoft. Since we started operating in 2021, we haven’t had one single second of downtime.
2. iGaming Platform Scalability: Traffic Spikes Shouldn’t be Feared; They Should be Desired.
Big sporting moments can create tsunami-level demand, and your iGaming platform must auto-scale without blinking if you don’t want to miss out on big profits. And, in Brazil’s market, the interest in betting is growing by the second, so your platform should be prepared to welcome new users.
Together, betting platforms in Brazil received over 5 billion visits [Aposta Legal] in the first three months of 2025, marking an impressive 90% increase compared to the last three months of 2024 (2.66 billion visits). These numbers are reflected on the amount Brazilians bet, as in January about R$ 20 billion (US$ 3.6 billion) was wagered, in February R$ 25 billion (US$ 4.5 billion), and from March to June from R$ 28 to 30 billion per month (US$ 5 - 5.4 billion). So if you’re not able to keep up with the growth the market is showing in numbers, you may be missing out on big profits.
At InPlaySoft we know that and we offer scalability like you’ve never seen before. Our cloud-first approach means you can scale as much as you want and as fast as you want - and we also scale automatically, so you don’t risk losing a single player or dime.
3. Maximum Customization: Average is not Enough.
Customize. Everything. It’s essential, for example, that your homepage and promos mirror the interest of players. In InPlaySoft’s sportsbook, for instance, soccer ranks first among the most betted sports in Brazil, being nine times more popular than basketball, which comes in second place, followed by tennis in third place. So your Brazilian sports betting page should prioritize soccer, especially Campeonato Brasileiro Série A, which is the most popular league in the country.
Want to learn more about Brazil’s betting market? Check out this report we published that has all the information you should know about the first six months of regulated bets in the country!
But don’t customize just the order of sports, categories or banners. The levels of customization that InPlaySoft’s partners have include details such as changing the shirt graphics of sports teams.
And, of course, you’ll also be able to customize your casino platform, including the most popular games, the order they appear, their categories, even their icons and banners.
Worried this might take time or a big team of developers? Well, InPlaySoft’s CMS will make it easy for operators to make changes themselves using features such as drag-and-drop page builders so that they will be able to quickly differentiate themselves from other brands without the need for support tickets or the involvement of a development team.
Don’t make your platform only beautiful; make it different. Make it what players want it to be.
4. SEO: Bring in Organic Traffic.
There’s nothing like bringing in organic traffic to your website, which can potentially translate into new players and more profit. And to bring in organic traffic, smart SEO strategies are the way to go.
A study conducted by Gitnux showed that, this year, SEO is responsible for 35% of all iGaming website traffic. In Brazil, especially, having the best positions in Google searches is essential. Google accounts for 99% of mobile search engine [gs.statcounter] share in Brazil, and the numbers for desktops are similarly overwhelming. This means every position you lose on the Google’s result page means less clicks to your website: dropping from #1 to #3 typically cuts organic clicks by 60–70% [similarweb] on a given query. So failing to rank for Portuguese terms is handing those clicks to a rival.
InPlaySoft’s solution allows for SEO control in every single page your platform has, so you can bring in as much organic traffic as possible. And, if you think SEO will soon be replaced by AEO - Answer Engine Optimization -, this might not happen as soon as you think. AEO is becoming increasingly important, but SEO is, and will still be, essential for brand visibility, authority and engagement [Games Bras].
5. iGaming Platform Gamification: Engage and Retain Your Players.
Who doesn’t like to win tournaments, be the first in the leaderboards, complete missions and get new and exclusive badges? Gamification can increase engagement and retention up to 22% [Reward the world] in loyalty programs. Not only that, research [Journal of Marketing Research] also shows that these features can increase session frequency, the time players spend on your website and the number of days they are active.
With InPlaySoft, you will have an arsenal of gamification strategies: from tournaments to missions, from leaderboards to badges, your players will have everything they want. And, when players are satisfied, they will keep coming back and spread the word about the benefits of your brand.
6. Bonus Engines: Give Your Players What They Want.
People like receiving bonuses. It doesn’t matter if it’s from their boss at work or from their favorite iGaming platform - a bonus will always make them happy.
In a broad industry survey [iGaming Business], 76% of respondents who were offered a bonus went on to use it - free bets showed very high take-up. This demonstrates high conversion potential when offers are reachable and relevant. In Brazil, more specifically, 71% of sports bettors [ENV Media] say attractive bonuses are a crucial factor when rating betting platforms.
InPlaySoft has its own bonus engine, which means iGaming platforms that use our services can offer their players exactly what they want - and what is allowed in each country. In Brazil, for instance, welcome bonuses are not allowed, but that’s not a problem, as our partners can customize which bonuses they offer and always be in accordance with the Law.
7. Responsible Gambling: Players Should be Able to Trust You.
You shouldn’t offer responsible gambling tools just because they are required by Law; you should do it because responsible gambling is essential in the iGaming universe. At InPlaySoft, we want to look after players, help them enjoy their experience and have a long and enjoyable relationship with them. And if you think players don’t notice responsible gambling tools, you couldn’t be more wrong.
In Europe, for example, 65% of online bettors set deposit or loss limits [EGBA], and awareness campaigns like Safer Gambling Week drove more than 1.5 million accounts to use a tool in just one week. Studies [AGA] also show that operators who promote responsible gambling retain players longer and face fewer reputational risks - aligning safer play with sustained business success.
In Brazil, responsible gambling is perhaps even more important, as around 61% to 73% [IBJR] of Brazilian bettors still place bets with unlicensed operators. This means responsible gambling features and official seals may help to convert these players to the regulated market, increasing the safety for everyone involved. And remember, if you don’t offer responsible gambling tools, your iGaming platform can be subject to fines and you can even lose your license.
At InPlaySoft, responsible gambling is a priority and we offer every tool you’ll need, from deposit loss and time limits, to self-exclusion and cool-off periods, and reality checks and session reminders.
InPlaySoft: Built for Growth.
The iGaming industry doesn’t reward those who stand still - it rewards those who anticipate, adapt, and scale. At InPlaySoft, we don’t just give you the tools to survive in a competitive market; we give you the foundation to dominate it.
From 100% uptime to limitless scalability, from deep customization to built-in responsible gambling, all our features are designed with one purpose: sustainable, long-term growth for our partners.
