Growth — every operator wants it, but few truly master it. You’ve got the platform, the players, and the potential - but how do you turn that into real and sustainable expansion? At InPlaySoft, we like to keep things simple: our three keys to operator success are acquisition, retention, and growth. We already covered acquisition and retention - now, we’re focusing on that final and exciting part — growth.
From scaling your platform to diversifying your casino portfolio, exploring top betting markets, and even making esports your next big win, we’ll walk you through the smart (and surprisingly fun) ways to make your iGaming operation grow beyond expectations.
1. Scalability: Building an iGaming Platform That Can Handle Success.
Scalability is the backbone of growth. When major sports events or esports tournaments hit, betting sites might have some big traffic spikes. And, without a system that can handle those surges, even the best operators risk crashes and slowdowns - which are not just inconvenient, they are expensive. Over 98% of companies report losses of more than US$ 100,000 per hour of downtime [Cubro].
In short: if your platform can’t scale, your growth will stall — no matter how great your games, markets, or marketing are. With InPlaySoft’s cloud-first approach, you’ll hope for traffic spikes instead of fearing them. We can scale automatically and as much as you need, so your growth has no limits.
2. Great Casino Games, Greater Growth.
When the portfolio of casino games is stale, players start wandering. A recent analysis found that offering a wide variety of games helps boosts retention, because players know “there’s something for every mood” [Adventure Gamers].
But, of course, it’s not just about tossing in as many titles as you can. It’s about curating the right mix — ones that convert interest into deposits, and casual visitors into regulars. For example, one iGaming business blog reported that introducing innovative game titles led to “some online casinos experiencing up to a 25% surge in player activity within the first month of release” [Evoplay]. In other words: new and relevant content doesn’t just keep the library fresh — it actually moves the needle.
Localization matters too. Players in different markets like Brazil expect games that speak their language, use their currency, and reflect their culture. An analysis of Brazilian operators’ game-libraries found that top brands were being judged on how many titles they offered in Portuguese, how many game-categories they covered, and how accessible popular games were across bet-levels [ENV Media].
At InPlaySoft, we partner directly with the best casino game developers and providers — no middlemen, no aggregators. That means you’ll be able to offer your players not just quantity, but high-quality, engaging content that keeps them coming back for more.
3. Sportsbook: Turning Bets Into Long-Term Growth.
A top-tier sportsbook isn’t just about offering odds on a few popular leagues; it’s about variety, depth, and insight. Players want access to local and international leagues, real-time updates, competitive odds, and fast, reliable betting experiences.
Why does it matter? Research shows that over 70% of sports bettors say they’re likely to switch platforms if their sportsbook doesn’t cover their favorite leagues or sports [Statista]. That’s a huge slice of potential revenue walking out the door if your sportsbook is limited or slow to update.
Beyond breadth, live betting is a game-changer. A recent report from the Global Betting and Gaming Consultants highlights that in-play betting accounts for nearly 50% of all sportsbook turnover in online markets, showing that players love to bet on the action as it happens [GBGC Report 2025].
And let’s not forget regional relevance. In Brazil, football dominates betting, but the rise of esports, MMA, and other local sports means operators need to cover multiple interests. Platforms offering deep coverage of Copa Libertadores, Brasileirão, and major esports tournaments see significantly higher retention and engagement than those that don’t [Yogonet].
At InPlaySoft, you won’t just have access to the best sports betting markets — you’ll also get the fastest, most reliable data on the market, courtesy of our partner Sportradar. That means your players get up-to-the-second odds, accurate stats, and live updates that keep them engaged and coming back for more.
4. Esports: The New Growth Frontier for iGaming Platforms
Esports isn’t just a trend — it’s a growth engine. The global esports betting market is expected to reach over $15 billion by 2026 [Statista], and Brazil is a hotbed for competitive gaming. From CS:GO and League of Legends to Valorant and Free Fire, Brazilian players are hungry for action, and they want every game, every tournament, live.
The key? Live streaming and integration. Players don’t just want to bet — they want to watch, react, and engage in real time. Reports show that esports betting retention rates are up to 30% higher for platforms offering live streaming and in-play stats [H2 Gambling Capital]. That’s because engagement drives deposits, and engagement is driven by experience.
At InPlaySoft, we make it easy. You’ll get access to the top esports titles with live streaming, courtesy of our partner Oddin.gg. That means your players can watch the action unfold and place bets in real time — all without ever leaving your site. It’s a win-win: more engagement, more retention, and ultimately, more growth.
5. Cross-selling: Unlock More Value from Every Player.
Growth isn’t just about the number of players you bring in — it’s about how much each player does, how long they stay, and how many verticals they engage with. That’s where effective cross-selling becomes a major driver. One operator, for instance, reported that after introducing a cross-sell focus from sports betting to casino, the transition rate rose by 11.5%, and among sportsbook players, over 70% participated in casino games [iGamingExpert].
When players move across verticals — say from sports betting to casino or live dealer games — their average revenue per user (ARPU) can be significantly higher. One recent industry analysis found that “hybrid” players (those engaging in multiple verticals) generated 45-55% higher ARPU than single-vertical users [SBC News].
Retention improves too. Cross-selling helps stabilize engagement by reducing drop-off in one vertical via another. For example, in mature markets, hybrid vertical players showed churn rates roughly 12% lower than those who stuck with a single product [SBC News].
To put it simply: cross-selling doesn’t just add another product — it deepens the player’s journey, extends their lifetime with you, and increases the value they generate. With InPlaySoft, you’ll have access to all three major iGaming verticals: casino, sportsbook and esports - all with one provider.
InPlaySoft: Sustainable Growth Beyond Expectations.
True growth isn’t a sprint — it’s a marathon built on solid foundations. And that’s exactly what InPlaySoft delivers. We don’t just help iGaming brands attract players; we help them keep growing long after the first win.
Our cloud-first platform scales effortlessly, adapting to your peaks in traffic without limits. We offer the best-performing casino titles, fully customizable sportsbook, and next-generation esports solutions, all within one connected ecosystem. This synergy allows operators to maximize engagement across verticals — turning every player touchpoint into a new opportunity for cross-sell and retention.
Because when your platform grows smarter, scales faster, and connects better, growth stops being a goal — and becomes your new normal.
