InPlaySoft's participation in ICE Barcelona 2026, which took place between January 19 and 21, represented a significant step forward in the company's internationalization strategy. Present for the first time with an exclusive booth at the event, the English provider of software for iGaming platforms presented its technological solutions and made new connections with operators and partners from different markets.
Over the three days of programming, the company held institutional and commercial meetings with industry players, in addition to following discussions on regulation, innovation and trends in the global betting ecosystem. InPlaySoft was represented by a large team, which included Alex Rose, CEO, Valentyn Kyrylenk, CRO, and Gustavo Salvador, Business Development Director.
"Being at ICE Barcelona with our own booth symbolizes InPlaySoft's evolution as a global company. The event is fundamental to strengthening relationships, opening new business fronts and aligning our strategy with market transformations, especially in countries that are experiencing a moment of regulatory maturation, such as Brazil," highlights Alex Rose.
Recognized as one of the leading iGaming events worldwide, ICE Barcelona brought together more than 40,000 visitors, hundreds of exhibitors, and representatives from operators, regulators, and technology providers. In this environment, InPlaySoft presented its cloud-first architecture-based platform, developed to offer scalability, stability, and rapid adaptation to regulated markets.
The company's operations in Brazil and Latin America were central themes during the event. Following the regulation of betting in the country, InPlaySoft expanded its local presence and today integrates the technological ecosystem of operators such as Bandbet, VivaSorte.bet.br, 4Win.bet.br, 4Play.bet.br, ZeroUm.bet, Play.bet.br, Ginga.bet.br, and QG.bet.br.
Days before the event, the company announced an agreement with Bandbet, a betting company of the Bandeirantes Communication Group. InPlaySoft arrives to enhance the brand's operation, adding new assets and tools to improve the user experience.
In addition to commercial expansion, participation in ICE Barcelona reinforced InPlaySoft's positioning as a globally local provider, with solutions adapted to the particularities of each market, without giving up continuous innovation and a vision of sustainable long-term growth.
With the closing of the event, the company assesses its participation as strategic for the next steps in its international expansion plan, using the contacts established and the lessons learned from the event to drive new business opportunities throughout 2026.
