InPlaySoft has officially launched a complete rebrand, beginning a new cycle of growth and positioning in the B2B sector for iGaming. The change is greater than a simple change in the logo, symbolizing a significant advance in the company's identity.
The decision to rebrand was made after intense work, both internally and externally, with the aim of deeply understanding InPlaySoft, its values, its employees and its role in the market. With this change, IPS strengthens its position as a transformative force in the iGaming universe, ready to grow together with its employees.
“It is not just a new look, it is a truer expression of who we are. The new brand represents our purpose, our values, and our belief in constant advancement. While the old branding spoke about what we do, our new brand tells the story of why we do it, what we believe in and what motivates us”, said Alex Rose, CEO of InPlaySoft.
InPlaySoft will be at the upcoming exhibition iGB L!VE in London and, along with showing off its new look, will be on hand to take operators through its innovative auto-scaling platform technology for online casinos and sportsbooks.